What bodes for the entire media and entertainment industry post the pandemic? The pandemic is still not gone and may take a while before human life assumes some kind of normalcy. So prophesying on returning to the proverbial ‘default’ situation would be perhaps foolhardy.
Meanwhile the damaging trail of events, particularly in the media and entertainment industry is severe to say the least. The bottom may well have fallen off the industry’s fortunes. Substantial job losses have occurred in both print and electronic media obliterating particularly the senior established rung, a conscious cost cutting move among the owners.
While the situation does appear grim at the moment, a closer look would reveal the silver lining that is hiding behind the clouds of gloom, revealed Professor Ujjwal Chowdhury’s ninety minute breathtaking blitz over the webinar. Rich in content and quick on the uptake when questions were hurled at him, he kept engaged an enthralled audience with the facile ease of a past master.